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Quad Charts have been used by the international defence industry for many years to succinctly and effectively communicate a proposal or capability. These same techniques are now being used by companies as a way to market themselves better to defence and other prime contractors.
Defence Industries Queensland in partnership with ICN Queensland now offer a series of workshops to educate businesses to better position themselves for potential contracts through use of Quad Charts.
The workshops will be presented by ICN and BidWrite – specialists in helping businesses win work across a range of industries, particularly defence.
You will learn:
Session 1
- Why early positioning is so important and how to achieve it
- How to really differentiate yourself from your competitors
- How to improve your client focus
- Writing tips to enhance clarity and readability
Session 2
Practical and interactive exercises including:
- Typical structures for Quad Charts
- Using available space to maximum effect
- How to apply persuasive writing techniques in developing compelling Quad Charts
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