A strategic partnership between BidWrite and The Recognition Group
At BidWrite, we’re always looking for new ways to give our clients a competitive edge in bidding. To that end, we’re excited to announce a new strategic partnership between BidWrite and The Recognition Group – a collective of specialised marketing and public relations agencies that focus on B2B communication, particularly for those supplying complex and high-value goods and services.
The Recognition Group encompasses four distinct businesses:
- Recognition PR – PR and communications support for B2B technology companies
- Write Away Communication – Integrated PR and marketing for businesses operating across the built environment
- Sovereign Marketing – Marketing and communications for suppliers in the Defence and aerospace industry
- Outsource – B2B marketing solutions for complex, high-value products/services.
This partnership brings together two complementary skill sets. It unites our deep bidding expertise with The Recognition Group’s strengths in marketing, communications, PR, and commercial credibility building.
What clients gain from this partnership
Many of our clients operate in complex B2B environments characterised by long procurement lead times, highly technical solutions, large contract values and intense competition. In short, the stakes are high. In such environments, success relies on much more than a strong tender submission. Ongoing market positioning and credibility building are also crucial .
We’ve always helped our clients develop strategic bid processes and compelling tender responses. But increasingly we’re seeing brand perception, visibility, and trust-building influence buyer perception – often well before buyers release an RFT (Request for Tender).
“As tendering becomes more competitive, our clients are recognising the need for a more comprehensive approach to winning work. Success depends on aligning and integrating all the factors that influence outcomes. This starts with strategy and extends to web content, public relations, social media, and other forms of communication. These elements build profile and credibility. They also provide contextual support that strengthens our clients’ tender responses.
Our partnership with The Recognition Group means BidWrite can connect its clients to a trusted, specialised provider who resolves these issues for B2B companies providing high-value, complex solutions.”
– David Lunn, BidWrite Director and Co-Founder
What the partnership between BidWrite and The Recognition Group enables
Through this partnership, BidWrite can now refer clients to Recognition group to access:
- specialised marketing and PR experts who tailor their services to technically complex product/service providers
- strategic communication support that enhances pre-bid positioning
- technical content writers, a digital comms team, and social media experts
- an integrated approach to building credibility as a trusted supplier – before any formal bid process begins.
And likewise, The Recognition Group can refer clients to BidWrite for:
- tender and proposal strategy, planning, and preparation activities
- live bid support that includes writing, design, management and coordination
- bid response training (via our Bid Academy)
- access to generative AI-powered tendering technology (BidWriteGPT).
A shared focus on results
We’ve partnered with The Recognition Group because, like us, they focus on outcomes. They operate in the same sectors many of our clients do, and they understand how to build trust and develop perceptions.
“This is a natural extension of the communication and marketing services we offer to clients who sell to Government and enterprise. Tenders are integral to how they sell.
The Recognition Group has long supported clients’ marketing and sales-enablement efforts, but doesn’t offer dedicated tender writing services. BidWrite brings a level of expertise and focus in this area that’s second to none. Partnering with BidWrite gives The Recognition Group’s clients easy access to experts when responding to tenders.”
– Adam Benson, Chief Visionary Officer at The Recognition Group.
We’re confident the partnership between BidWrite and The Recognition Group will bring added value to our clients – and ultimately, help them win more work.
If you’d like to find out more about how your organisation could benefit from this partnership, feel free to get in touch with your usual BidWrite consultant, or contact us here.
